Vimeo Streaming lets creators roll their own Netflix

Vimeo is launching a new service that lets content creators run their own subscription service without needing coding experience. Vimeo Streaming removes the technical hurdles of building a monetized video service while avoiding the whack-a-mole game of chasing YouTube’s algorithms or the often-meager payouts on TikTok and Instagram.

The company says the product is ideal for media and entertainment creators, performing arts organizations, educators and e-learning companies, sports and event broadcasters and fitness studios. And since Vimeo is pitching less to individuals trying to build an audience from scratch, you’ll need to contact the company’s sales team for pricing details.

The service provides tools and templates for “a professional ‘Netflix-style’ streaming experience without any coding needed.” Creators can tailor Vimeo Streaming’s look and feel with custom branding, colors and logos. The service offers white-label web, mobile and TV apps for all major platforms, so you don’t have to convince your audience to download the Vimeo app. Creators can organize and categorize videos, create playlists, include artwork and use custom layouts.

Monetization options include subscriptions (with free trials and payment processing), selling or renting videos on-demand, optional sponsorship ads and video bumpers and audience loyalty perks. It also supports live-streaming (including concurrent, backup and 24/7 streams), piracy protections and AI-powered subtitle translations in 36 languages.

“Vimeo is proud to serve the professional creator,” CEO Philip Moyer told The Hollywood Reporter. “We believe creators should be in control of their work and how they are paid, so we’re taking the technologies that are usually only afforded by the biggest platforms and putting it in the hands of our customers at a fraction of the cost.”

You can learn more on Vimeo’s product page.

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